Brad Tolkin is President of Cruises Inc. and Co-Chairman/Co-CEO of World Travel Holdings. Jeff Tolkin is Co-Chairman/Co-CEO of World Travel Holdings.

Each has more than 25 years of experience as an operating executive in the travel industry. Prior to co-founding World Travel Holdings in 2005, the Tolkins owned and operated Travel Impressions, one of the country's most successful privately held travel wholesalers. Under the Tolkins' leadership, Travel Impressions was profitable for 22 consecutive years and successfully operated such prestigious industry brands as Pan American Holidays, Eastern Vacations, Continental Airlines Vacations and Virgin Atlantic Vacations. In 1992, the Tolkins acquired Empress Travel, a retail travel agency with 40 stores, and expanded it to include over 100 locations.

Travel Impressions and Empress Travel were both sold to American Express in 1998. During the Tolkins' tenure at American Express, they successfully transitioned both operations to wholly owned subsidiaries of American Express.

Brad holds a BS from Cornell University and Jeff holds a BA from Columbia College and a JD from Columbia Law School.

Favorite Cruise Destination: Any destination I would not consider traveling to by plane. One that stands out is Sicily. One of the beauties about cruising is that it introduces you to destinations that you might never have visited independently and then influences you to return.

Favorite Cruise Memory: The happiness of my children on a ship. Cruising provides children far more activity in a defined area than a land-based vacation. Children have a certain freedom on a ship that is rare in a land based vacation. The Adventure of the Seas was my children's favorite ship when they were younger. A large ship can be a floating vacation destination and it provides children the freedom to wonder, explore and engage that is far more limiting on land. This in turn creates a vacation that a parent and child can love.

29 Years of Travel Industry Experience