Cruises Inc. has been a member of the Cruise Lines International Association (CLIA) since 1982. CLIA is the world's largest cruise association and is dedicated to the promotion and growth of the cruise industry.
CLIA is composed of 23 of the major cruise lines serving North America and is an organization that operates pursuant to an agreement filed with the Federal Maritime Commission under the Shipping Act of 1984 and serves as a non-governmental consultative organization to the International Maritime Organization, an agency of the United Nations. CLIA was formed in 1975 in response to a need for an association to promote the special benefits of cruising and in 2006 merged with the International Council of Cruise Lines (ICCL), a sister entity created in 1990 dedicated to participating in the regulatory and policy development process of the cruise industry.
CLIA exists to promote all measures that foster a safe, secure and healthy cruise ship environment, educate, train its travel agent members, and promote and explain the value, desirability and affordability of the cruise vacation experience. Prior to its 2006 merger with ICCL, CLIA became the principal external marketing organization for its member lines in 1984 following the consolidation of several other industry organizations into CLIA. Currently, more than 16,000 travel agencies are affiliated with CLIA and display the CLIA seal (which identifies them as authorities on selling cruise vacations). In addition, nearly 100 of the most innovative suppliers of goods and services to the cruise industry make up CLIA's Executive Partner program