Marketing Summary

From direct mail to cruise line advertising co-ops, from CRM tools to integrated public relations campaigns, Cruises Inc. Agents have access to innovative, industry-leading and award-winning marketing programs. This puts them on par with top Fortune 500 companies.

Cruises Inc. Agent Websites

Cruises Inc. websites are customized and personalized at the Agent level, giving each individual Cruises Inc. Agent several true ecommerce websites of their own. These robust sites include thousands of pages of professional content including ship reviews, destination information, and everything consumers need to know and expect from a top cruise website. Consumers can book and pay for their booking online at each Agent's own website, and the Agent will receive their normal commission from these web bookings. Cruises Inc. Agents can even add 'Click to Call' and Blog links to their websites by simply updating their profile - no technical experience is required.

We display live pricing and availability from all major (and some minor) cruise lines. And, for the few cruise lines that aren't online, we have even created a way to capture requests for these products.

Best of all, these world class websites can be easily customized by the Agent. Our easy to use Content Management System requires no technical experience and it allows Agents to easily feature and promote products they want to promote using simple web-based forms. Agents can use our Content Management System's templates to promote their own groups, feature products and even introduce themselves to consumers. If you're more technically oriented and want something other than what's templated, we can support that need too. We support standard HTML and Flash content of your own creation if you desire something different.

Bookings integrate with our proprietary Cruise Control booking system, allowing there to be seamless workflow for our Agents. This workflow results in a consumer experience that consistently delivers the "WOW" online consumers desire. Quite simply, there's no better tool created to ensure the level of detail required in web-based transactions.

HoneymoonVoyages.com

Honeymoonvoyages.com is the first "real time" Honeymoon Cruise Registry. It is different from typical retailer registries in that only one specific product (a cruise) has been pre-selected and deposited by the Bride and Groom. Everyone is contributing toward the same gift. There is no cost to the Bride and Groom to use the registry. Gift credits are available in multiples of $25. The gift amount and a personalized greeting and salutation are displayed in the couples' Honeymoon Memories photo album.

E-Newsletter

eSavers is a weekly personalized email newsletter that the Cruises Inc. corporate marketing department publishes and sends to consumers on behalf of our Agents. Consumers enroll on each individual Agent's website. All links within the email lead back to your website, and the product promoted within the email is tailored to the individual consumer's preferences and geographic location.

CruiseCreate™ Plus - On-Demand Print Marketing

Cruises Inc. offers a unique online web top publishing system, where Agents can customize collateral including flyers, magazine and newspaper ads, postcards and various other marketing materials. Output options include emailing the materials, downloading and printing on your home computer or printing and shipping right to your door. CruiseCreate Plus is also your one-stop-shop for all corporately sponsored direct mail programs. The system offers an ordering feature and allows you to securely upload a mailing list, manage current lists, or pull a new list of clients from the Cruise Control system.

Low Cost Direct Mail Program for as little as $0.28 per mailer

Produced, personalized and mailed

Cruises Inc.'s corporately produced direct mail programs are offered on a regular basis throughout the year. These programs include individual cruise line postcards and mailers, brochures and our own in-house magazine. These mailers are personalized with YOUR contact information and sent directly to your client database and/or to your prospects through a secure 3rd party mail house. Each program is completely turn-key and provides you and your clients with a top quality professional product - only afforded to the world's leading travel companies - for a fraction of the regular price.

Due to our excellent cruise line relationships, our Agents only pay between 25 - 50% of the actual production costs, the cruise lines provide co-op dollars and your corporate HQ funds the rest. These mailers are offered to you as low as $0.28 each and are even sometimes free!

Luxury/Deluxe Cruise Program

Cruises Inc. is a leader in luxury and deluxe cruise sales. We partner with Regent Seven Seas Cruises, Crystal Cruises, Silversea Cruises, The Yachts of Seabourn, Cunard Line, Oceania Cruises, Azamara Cruises and more. We provide continuous training on these upscale cruise lines and assistance with how and where to promote them. Every Agent receives their own personalized "SeaLuxury" website, which is continually updated with special offers and information about these luxury and deluxe lines. Agents can participate in several focused luxury direct mail campaigns and training programs.

Yellow Pages

Cruises Inc. provides each Agent with the services of a specialized placement and research company focused on providing each Agent with the right strategy. This Yellow Page media services company specializes in the analysis of Yellow Pages advertising per market, and the effectiveness of ad sizes, placement, content and listing. There is no charge to Agents for these important services including:

• Reminder contact 30, 60 and 90 days prior to close dates of directories
• The presentation options for advertising in specific directories
• Recommendations for the most widely used directory in your area
• Separate billing for multiple locations in one ad (if desired)
• Complete customer service for the Agents and publishers
• Providing all approved artwork to the publishers

Public Relations Support

Our PR team has created a collection of fully customizable Press Releases to assist each Agent in developing a successful localized public relations and self promotional strategy. In addition, we offer a library of professionally written travel articles and stories on destinations, cruise lines and travel lifestyles which are available for Agent usage at no additional charge. These benefits are managed by our internal PR team, which launches national brand-focused media relations programs to build awareness while simultaneously guiding individual Agents through their own localized PR.